The world has been deeply influenced by the emergence of creativity. The behavior of consumers and producers has changed extensively in response to the rhythms and changes of creativity, a good that is both rare and inexhaustible.
Creativity is a hedged and dynamic concept. The search for a complete or absolute definition is an ongoing process. Nonetheless, in the metamorphoses of its rationale, we can recognize the tendency for creativity to have become a fundamental resource of a post-modern society.
Creativity has different aspects, each of which affects different goods and services: their aesthetic, design, function and productive organization. The most significant cleavage is between the effects on the organization and those relating to the other modes of creativity. The effects on demand are rather concentrated on the aesthetic, design and functional forms, while the effects on supply of an organizational type instead.
Consequently, the rhythm of change in the field of fashion is marked by the succession of the different generations of creators. The reasons can be traced back to the definition of fashion in terms of being an idiosyncratic good, which makes reference to the space/time duality.
Historic periods are never reproduced : ideas, culture, and manners change, attitudes towards the great social questions fluctuate, and styles evolve. As a result, each generation has its own identity, pace and distinction, offering no guarantee of virtuous progress.
An encouraging environment and the historical experience seem to show that a critical mass must be reached in order for a wave, or talented cluster, to occur. If this is true, creativity accompanies the lifespan of a generation.
Thinking was not systematically the effect of causal connections. Creativity symbol is a thunderbolt, which leaves a print in the conscience of the people.